FAQs
Q: How does the Colgate® Sensitive Pro-Relief™ with Pro-Argin™ Technology provide instant relief?
A: Colgate® Sensitive Pro-Relief™ products instantly relieve sensitivity by physically plugging open dentin tubules, which helps block pain sensations from reaching the tooth nerves.
Q: What is the unique combination of ingredients in the Colgate® Sensitive Pro-Relief™ toothpaste?
A: The unique combination of ingredients in Colgate® Sensitive Pro-Relief™ is arginine and the insoluble calcium compound, calcium carbonate.
Q: What is "Pro-Argin™"?
A: "Pro-Argin™" is Colgate’s trademark name for the technology consisting of arginine and an insoluble calcium compound. In Colgate® Sensitive Pro-Relief™ products, the insoluble calcium compound is calcium carbonate.
Q: What is the source of your arginine? Natural or synthetic?
A: The arginine used in Colgate® Sensitive Pro-Relief™ products is naturally derived from plant/vegetable sources by a fermentation process.
Q: How much arginine is in the Colgate® Sensitive Pro-Relief™ products/toothpaste?
A: Arginine is present at 8% in the formula.
Q: Are there any safety issues related to the direct application of toothpaste with fluoride and/or arginine?
A: There are no safety issues related to direct application of Colgate® Sensitive Pro-Relief™ toothpaste when used as directed.
Q: Does this toothpaste protect my teeth from cavities?
A: The primary intended use of the product is for sensitivity, which is related to Arginine. Fluoride is a secondary benefit (cavity) and is there to assist in providing ongoing Oral Health compliance.
Q: If a mouthwash is used after brushing with Colgate® Sensitive Pro-Relief™ will this counteract the benefit?
A: We are not aware of any common mouthwash ingredients that would counteract the efficacy of the product.
Q: Can I use Colgate® Sensitive Pro-Relief™ toothpaste even if I don't have sensitive teeth?
A: Yes. The toothpaste contains fluoride so it can be used whether you have sensitive teeth or not.
Q: Do I ever need to take a break from using it?
A: As Colgate® Sensitive Pro-Relief™ toothpaste contains fluoride, there is no need to take a break from using it.
Q: Does Colgate® Sensitive Pro-Relief™ contain fluoride?
A: Yes, Colgate® Sensitive Pro-Relief™ contains 950 ppm fluoride.
Q: What makes Colgate® Sensitive Pro-Relief™ different from most other sensitive toothpastes?
A: Most other sensitivity toothpastes contain potassium which primarily numbs the tooth nerve masking the pain of sensitivity. Potassium toothpastes take at least 2 weeks of use before significant sensitivity relief is delivered. Colgate® Sensitive Pro-Relief™ effectively plugs and seals open dentine tubules, the cause of sensitivity. This prevents pain producing stimuli, such as heat and cold, from causing pain sensations. Colgate® Sensitive Pro-Relief™ provides instant relief when directly applied with fingertip to a sensitive tooth and massaged for one minute. It provides lasting relief when you brush your teeth twice daily.
Q: Does it have to be used with any special toothbrush?
A: No, but you might want to use a brush with soft bristles that is specially designed for sensitive teeth, like the Colgate® 360° Sensitive Pro-Relief™ Toothbrush.
Q: Is this product safe for infants and children?
A: Children typically do not experience hypersensitivity. Infants typically use toothpastes with a specially formulated lower level of fluoride than is present in Colgate® Sensitive Pro-Relief™. There is no reason to believe that Colgate® Sensitive Pro-Relief™ cannot be used safely by older children.
Q: What is the difference between Colgate® Sensitive and Colgate® Sensitive Pro-Relief™ toothpastes? How do I choose the best option for me?
A: Colgate® Sensitive Pro-Relief™ toothpaste is a brand new product for addressing the sensitive teeth problem. When applied directly, it offers instant sensitivity relief and with continuous use, long lasting sensitivity relief. While Colgate® Sensitive Pro-Relief™ is a new way of addressing sensitive teeth, we are also committed to providing consumers with a range of different offerings in the anti-sensitive sub segment. We will continue to offer our other Colgate® Sensitive toothpaste variants.
Q: Whitening treatments sometimes make my teeth sensitive. Does this product work in this case?
A: At this stage, we do not have dedicated clinical studies measuring sensitivity relief in conjunction with whitening treatments. However, we have no reason to believe that Colgate® Sensitive Pro-Relief™ toothpaste would not provide relief in these circumstances.





